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My website was built months ago… it looks good… but I’m not getting any business from it!
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...it is gratifying to see that every little improvement we make to the business model brings in positive results

Dear Robert
I wanted to write to express my appreciation of the work you have done for The Retreat Beauty Salon in Harrold, Bedford.
I have been extremely Pleased with the results to date and it is gratifying to see that every little improvement we make to the business model brings in positive results each time.
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As you promised, all the changes you have helped me to introduce were either little or no cost options but the results were, quite frankly, outstanding.
Our biggest achievement to date has to be this January. January, as you probably know, is generally a very dead month for the beauty industry. We are not an essential purchase so when you add to the mix the current recession and the credit card bills arriving on doorsteps post Christmas, it should have made for a very bleak month.
However, with just a little imagination, this January has achieved significantly more than double the income of last January and we reached the stage during the last 2 weeks of January where we were working to 98% capacity! Not only is this outstanding for a January but it has proved to be our most successful marketing months to date, bringing in new customers who have since gone on to book further treatments with us.
The measures and analytical processes introduced have also enabled me to spot weaknesses and to see truly where the business is going. I note with interest that you are always checking that good results are actually true results and that there are no anomalies in the mix blurring figures to a more positive light. A realistic rather than a "sales pitch" approach is one which I appreciate!
I am also confident that we will continue to improve and develop the business going forward. I have learned a great deal which I have been able to take forward into other business projects I have enabling me to see improved results in other areas too.
Gail Walker, Owner
The Retreat Beauty Salon

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